A Small Business Guide to Wikis

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Streamlined communication, collaboration, and information sharing are all vital aspects to building a successful small business. You need to build ideas as a team, record past successes and [...]



Drew Carey Bids $25,000 for @Drew Twitter Name

Yesterday we reported that Twitter user and cancer-fighter Drew Olanoff is auctioning his Twitter name, @drew, to raise money for the LIVESTRONG Foundation. He’s enjoying early success: today The Price is Right host Drew Carey placed a bid for $25K, far in excess of the $10K minimum bid. What’s more, Carey says he will pay $100,000 if his current account (@drewfromTV) exceeds 100,000 followers by November 9th. As we wrote of the auction yesterday: [...]


Leo Laporte Makes $1.5 Million Per Year from Podcasting [Video]

Podcast pioneer Leo Laporte gave a talk at the Online News Association Conference in San Francisco on Friday, giving insights into the future of media coupled with anecdotes from his work in television and radio. The keynote, entitled “Lunch with Leo”, runs 40 minutes, but it’s well worth the time if you’re involved in online media and broadcasting. The most interesting tidbit: Laporte’s TWiT (This Week in Tech) network, run from the basement of his house in [...]


Ford Fiesta Movement: Can Social Media Sell Cars?

Not only has Ford Motors faired the recession the best out of the big three auto makers, but they’ve been winning the buzz war on the social web as well. They have been seizing opportunities to generate buzz and connect with customers on Twitter and other social networks. While Ford has had several initiatives, by far their most ambitious one has been the Ford Fiesta Movement, a [...]


HOW TO: Launch Your Own Indie Journalism Site

Maria Schneider left mainstream publishing behind last year to start Editor Unleashed, a site covering writing, publishing and social media. Share tips and advice for startup journalists here. Downsizing, layoffs, newspaper and magazine closings have put journalism on the most endangered careers list. But hundreds of smart journalists are realizing the opportunity and using [...]


4 Ways Social Media is Changing Business

Soren Gordhamer writes and consults on ways we can more creatively and effectively use the technologies of our age, including social media. He is the author of “Wisdom 2.0″ (HarperOne, 2009). You can follow him on Twitter at @SorenG. Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities.[...]